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Case Studies: Demonstrating the Effectiveness of Financial Aid TV

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University of Arkansas

University of Arkansas

About University of Arkansas:

The University of Arkansas is a large, public, 4-year university located in Fayetteville, AR, with an enrollment of over 18,000 students.

Started Using FATV:

2008

University of Arkansas' Goals in using FATV:

1: IMPROVE communication between staff and students regarding financial aid information.

2: SIMPLIFY the language used to describe programs to make it easier for students to make sense of the various programs.

3: ENHANCE outreach efforts by adding a media-rich 24/7 solution to its website.

4: REDUCE the need for students to wait in line to waiting for answers to basic financial aid inquiries.

5: SAVE money by implementing a proven turn-key solution as opposed to re-creating something from scratch.

Results:

The results have been very strong. Over 10,000 student questions have been answered since inception.

Comments:

The University of Arkansas is effectively deploying FATV through its website, and plans to complement it by playing the content on campus TV screens. “The Financial Aid TV service is affordable and complements our student outreach initiatives nicely.” - Kattie L. Wing, Financial Aid Director, University of Arkansas

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“Financial Aid TV has been a cost saver - by freeing up counselors and processors to be more effective in their respective roles.”