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Case Studies: Demonstrating the Effectiveness of Financial Aid TV

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Drexel University

Drexel University

About Drexel University:

Drexel University is a large, private, 4-year university located in Philadelphia, PA, with an enrollment of over 20,000 students.

Started Using FATV:

2008

Drexel University's Goals in using FATV:

1: IMPROVE communication between staff and students regarding financial aid information.

2: SIMPLIFY the language used to describe programs to make it easier for students to make sense of the various programs.

3: ENHANCE outreach efforts by adding a media-rich 24/7 solution to its website.

4: REDUCE the need for students to wait in line to waiting for answers to basic financial aid inquiries.

5: SAVE money by implementing a proven turn-key solution as opposed to re-creating something from scratch.

Results:

The results have been very strong. Over 8,000 student questions were answered in the first three months of use.

Comments:

Drexel University is effectively deploying FATV through its website, and plans to complement it by playing the content on campus TV screens.

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“Financial Aid TV has been a cost saver - by freeing up counselors and processors to be more effective in their respective roles.”