University of Houston-Downtown Chooses Financial Aid TV

April 7, 2010

Online Video Service Improves Student Understanding, Effectiveness of Customer Service, and is a Valuable Tool in Achieving Default Aversion Goals

BOULDER, CO -- Financial Aid TV (FATV), a leading supplier of online video solutions for college financial aid offices, announced today a new addition to its online network.

The University of Houston-Downtown is the latest school to take advantage of Financial Aid TV's customized online video counseling and outreach solutions.

"The University of Houston-Downtown has found Financial Aid TV to be a great service for both our students and prospective students," said Rob Sheridan, Executive Director of Financial Aid. "Now our students can access general financial aid counseling 24/7 which saves them time as well as allows our staff to be more productive."

Sheridan added: "Since UH-D is converting from FFELP to Direct Lending we have found FATV's flexibility to be great, allowing us to present specific UH-D's FAQs concerning the conversion. UH-D has found FATV to be another great tool for the institution, its students and the Financial Aid Office."

"FATV is a great resource for schools. With so many schools in transition mode from FFELP to DL, there has never been such a greater need for the clear communications supplied by FATV," said Paul Burke, VP of Sales at Financial Aid TV.

Schools are deploying FATV in a variety of ways, including:

• To Increase FA Applications
• To Improve Default Aversion Efforts
• To Improve Customer Service
• To Improve Financial Literacy Efforts
• To Reduce Student Wait Times
• To Reduce Student Phone Calls
• To Expand Counseling Reach

For more information on Financial Aid TV and to view a demo, please contact Paul Burke, VP of Sales at paul@financialaidtv.com or call 1-888-704-9090 x7, or visit www.financialaidtv.com.

Financial Aid TV (www.financialaidtv.com) is a service of College Media Solutions (CareerAmerica, LLC), an independent publisher of customizable digital solutions for educational institutions.

Posted 04/07/10 to www.NASFAA.org. Posting of press releases is done as a service to Members and does not imply endorsement or support by NASFAA. NASFAA does not review this information for content or accuracy.